Asprey Fancy Cut Diamond
The Asprey Cut was created by master diamond cutter Gabi Tolkowsky.To achieve
this cut, Tolkowsky looked back at historical cuts and was impressed by the
cushion cut popularized between the seventeenth and nineteenth centuries. With
its soft, not quite square shape, Tolkowsky thought it would provide him with
various options for incorporating the Asprey "A" inscription around
the edges of the stone. The Asprey Cut, which was at the center of the company's
relaunch of its British luxury lifestyle house, offers a modern interpretation
of a traditional design.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The Asprey Cut was created to maximize light refraction to brilliant effect.
All of the diamonds are cut in Tolkowsky's studio. There are 61 facets in an Asprey Cut. The color grades of the
stones currently range from D to G, with clarities from flawless to VS2. Carat
weights of Asprey Cut diamonds range from 0.50 to 3, with larger stones
available to order.
Asprey Cut diamonds are inscribed on one side of the cushion
with the GIA certificate number and on the other side with four distinctive
'A's.
MARKETS AND MARKETING
The Asprey Cut is sold in exclusive Asprey stores in New
York, London and Los Angeles. The diamond appeals to a discerning customer, both
male and female.
PRICING AND SUPPLY
The Asprey Cut will be available in a wide range of settings. It will be
priced to reflect the high quality of the diamonds. Carat range starts at 0.50
and goes up to 3 carats; larger stones are available to order.
WHAT BUYERS SHOULD LOOK FOR
The Asprey Cut is a unique cushion cut. It is the only
diamond that has the distinctive letter "A" on the crown. Like
Asprey's Eternal Cut, the Asprey Cut has a flower in the center to create
softness. The unique shape of the Asprey Cut means that the cutting process can
be done only by hand, unlike many other stones that involve machine cutting.