Ashoka Fancy Cut Diamond
William Goldberg Diamond Corp. has re-created a classic diamond cut, the
Ashoka, based on the famous diamond of the same name. The original Ashoka
diamond, a 41.37carat D flawless named after the Buddhist warrior-emperor Ashoka
Maurya, was mined in the Golconda region of southern India. Due to its unique
cut and exceptional beauty, it has attained legendary status as it has passed
through the hands of countless buyers through the years.
The William Goldberg Ashoka is trademarked by William Goldberg Corp. and was
patented in 2000.
PHYSICAL CHARACTERISTICS AND CUTTING ISSUES
The William Goldberg Ashoka is a modified version of the antique cushion cut,
with a rectangular girdle outline and rounded corners that capture and disperse
light to create a strong brilliance.
The cut, re-created by Saul Goldberg and William Goldberg's gemologists,
displays 62 facets. The rough needed to cut the stones is extra long, and weight
loss varies according to the specific piece. The scarcity of extra-long rough on
the market today makes it difficult to widely distribute the cut at this time.
MARKETS AND MARKETING
Currently, the company is selling the Ashoka through select, high-end
retailers such as the Four Seasons Jewelry Salon and other high-end stores.
William Goldberg provides clients with brochures and counter cards.Eve Goldberg,
vice president of marketing and sales for William Goldberg, comments that the
meaning of the Ashoka is its greatest sales tool. The English translation of the
word is "the act of removal of sorrow."
"We saw that there was a real need in the market for this type of
product. People are looking for something understated that has an old feel to it
something different. When we found out the meaning, we jumped on it.
There is now strong demand for the Ashoka Cut, although it's limited in
production."
PRICING AND SUPPLY
The cut is available in rings, earrings, bracelets and necklaces. Stone
quality ranges from D to K, flawless to SI2, and prices range on the spectrum depending on the quality.
WHAT BUYERS SHOULD LOOK FOR
The romance associated with this classic cut, coupled with the name identity
of William Goldberg Diamond Corp., attracts a wide range of interest.